DISQUS

The Real Estate Zebra: Why Your Answer to, “Are You on Facebook?” Will Determine the Fate of Your Business in 10 Years or Sooner

  • Brian Brady · 2 years ago
    "Brian’s final paragraph may be a bit facetious, but he has hit on a critical issue"

    Not as facetious as you might think. It was a comical statement , but with a real understanding of the gravity of the changes coming.

    Thanks for the mention
  • Daniel Rothamel · 2 years ago
    Brian,

    "comical" is probably a better description.

    The link was my pleasure, it is a great post and the issue deserves more attention.
  • Brian Brady · 2 years ago
    "And heck, email is becoming old-fashioned as we speak"

    Lord, Yes! They expect me to text them now! I'm all thumbs
  • Lee Aase · 2 years ago
    Great post, Daniel. And I agree with you on the "maybe sooner" part. People will be looking for REALTORS and other professionals they can trust, and social networks will be the way they find them. Given what your profession spends for advertising, I can't imagine why you wouldn't take advantage of these free services. I appreciate the link, and look forward to hearing about other creative uses people find for these social networking tools.
  • Daniel Rothamel · 2 years ago
    Lee,

    I very much appreciate the comment and the link. Your insights regarding social networking have been quite inspiring to me.
  • Laura · 2 years ago
    It seems that most real estate lead sites are content with using predatory online practices to "hook up" buyers/sellers with a Realtor. You know the scheme: "Give us all your personal info, and we'll find a Realtor FOR you."

    And then the site sells this online lead to the agent that's the most desperate -- not exactly the best agent for the job!

    You're right: I don't think first-time home buyers are going to fall for this malarkey -- they're more web savvy. And the older generations that are prey for this practice aren't selling their homes right now.

    So what will happen to these old time "Find a Realtor" sites in this harsh market?
  • Michael Price · 2 years ago
    I really think its impossible to determine which interface, if any, will be the most prominent in the future. Facebook will evolve over time and shift it's value proposition along with the changes in the underlying manner in which we use the web. With the advent of AI and a semantic web (oft referred to as Web 3.0), the need to put everything in one place goes away. Everything becomes relational. When you make a query, you will receive not only exactly what you wanted, but just about every truly relevant piece of data and new media associated with it. It will truly the change the face of the real estate listing. Remember when radius searches first came out? IE: Show me all of the elementary schools within 10 miles of a property. Web 3.0 will be that, only on steroids. Just think what that will do to the social network component of things. as well.
  • Lisa Merritt · 2 years ago
    Thanks for including those of us who are "at least trying to keep up"! I'm on Facebook and MySpace, but with a new site popping up everyweek, its hard to bet on the next best thing. Is it better to spread yourself thin with a light presence everywhere, or concentrate on the big name sites with in-depth profiles and activities?
  • Mary Alexander · 1 year ago
    I suppose I better get a face book account pronto. And to think, not long ago it was rare to own a computer and who knew the internet would be this big. I think my ipod has more memory than my first computer.