The Real Estate Zebra - Latest Comments in What buying a stroller can teach REALTORS about social media

Re: What buying a stroller can teach REALTORS about social media

Michelle — Wed, 06 Jan 2010 17:22:28 -0000

It is amazing how things have changed in real estate. It's no longer enough to create a virtual tour and slap in onto a website. People are so busy these days they need a realtor that can understand their needs and help them find a home that is "nearly" perfect before even showing the home.

Great post.

Re: What buying a stroller can teach REALTORS about social media

Jay Thompson — Mon, 02 Nov 2009 05:57:30 -0000

Lots of great analogies here. And remarkable how similar buying a stroller and buying a home can be (particularly for first timers!).

But you know what really blew me away?

How much freaking stroller technology has changed in the 18ish years since I bought one!

Re: What buying a stroller can teach REALTORS about social media

Daniel Rothamel — Wed, 28 Oct 2009 11:56:05 -0000

Thanks for noticing that, Bob. The reality is that social media doesn't work if it doesn't reflect who you really are. If people get even a hint that you aren't being genuine, the whole thing falls apart very quickly. Our business is and probably always will be a face-to-face business. People skills are important. Social media is just a way of leveraging the people skills we already have.

Re: What buying a stroller can teach REALTORS about social media

Daniel Rothamel — Wed, 28 Oct 2009 11:54:11 -0000

That is exactly how I hoped you might react. Sometimes, as agents, we forget how difficult the home-buying or selling process can be for our clients. The more we can do to ease the stress of the entire process, the better. Social media just gives us some tools we an use to do that better.

Re: What buying a stroller can teach REALTORS about social media

Daniel Rothamel — Wed, 28 Oct 2009 11:52:31 -0000

That nameless someone should remember that the next time she emails, calls, texts, or IM's about some crazy, mundane issue that we all deal with every day. ;-)

Re: What buying a stroller can teach REALTORS about social media

James Malanowski — Mon, 26 Oct 2009 20:23:42 -0000

Wow, the whole time I was reading your post and watching the video all I could think was ... This is a friggin' stroller we're talking about here. The two times I needed one, I went to Target and grabbed the one closest to the door. This was more like buying a Mercedes. My how times do change! :)

Anyhow, that being said, it is a very good example of how social media should be used in business and kudos to the stroller lady for finding her niche. We should all be taking cues from this ... Thanks for sharing.

Re: What buying a stroller can teach REALTORS about social media

bobgibbs — Mon, 26 Oct 2009 17:34:41 -0000

What a great use of technology. It is interesting that the social media sites provided a great way to make a connection, but it was Ellie's ability to connect with you on a personal level that made the difference. Alot of great stuff in this article!!

Re: What buying a stroller can teach REALTORS about social media

Name — Mon, 26 Oct 2009 16:53:22 -0000

Someone (who shall remain nameless) who observed your stroller shopping told me, "the way those two tested that stroller, you would have thought they were going to be pushing around a live bomb".