DISQUS

The Real Estate Zebra: What buying a stroller can teach REALTORS about social media

  • Name · 1 month ago
    Someone (who shall remain nameless) who observed your stroller shopping told me, "the way those two tested that stroller, you would have thought they were going to be pushing around a live bomb".
  • realestatezebra · 1 month ago
    That nameless someone should remember that the next time she emails, calls, texts, or IM's about some crazy, mundane issue that we all deal with every day. ;-)
  • bobgibbs · 1 month ago
    What a great use of technology. It is interesting that the social media sites provided a great way to make a connection, but it was Ellie's ability to connect with you on a personal level that made the difference. Alot of great stuff in this article!!
  • realestatezebra · 1 month ago
    Thanks for noticing that, Bob. The reality is that social media doesn't work if it doesn't reflect who you really are. If people get even a hint that you aren't being genuine, the whole thing falls apart very quickly. Our business is and probably always will be a face-to-face business. People skills are important. Social media is just a way of leveraging the people skills we already have.
  • James Malanowski · 1 month ago
    Wow, the whole time I was reading your post and watching the video all I could think was ... This is a friggin' stroller we're talking about here. The two times I needed one, I went to Target and grabbed the one closest to the door. This was more like buying a Mercedes. My how times do change! :)

    Anyhow, that being said, it is a very good example of how social media should be used in business and kudos to the stroller lady for finding her niche. We should all be taking cues from this ... Thanks for sharing.
  • realestatezebra · 1 month ago
    That is exactly how I hoped you might react. Sometimes, as agents, we forget how difficult the home-buying or selling process can be for our clients. The more we can do to ease the stress of the entire process, the better. Social media just gives us some tools we an use to do that better.
  • Jay Thompson · 1 month ago
    Lots of great analogies here. And remarkable how similar buying a stroller and buying a home can be (particularly for first timers!).

    But you know what really blew me away?

    How much freaking stroller technology has changed in the 18ish years since I bought one!