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2010 Top 5 HOT or NOT List (in Black and White)
I send out a follow up questionaire after a sale or a close. We ask people to be completely honest. We want to improve and we get a good response rate. We also include a self addressed, stamped envelope to send it back to us in.
How do you know if you don't ask.
Off topic... I was at the rec center today working out, and a commercial came on from not fedX buy the other one. It was like In Black and White, the guy was holding up posters. Have you seen it? I thought about you and the Zebra.
The analogy to our business is so on the money. I have a third party conduct a survey a few times yearly with clients who have AND haven't been in a recent transaction with us.
Calling it a learning situation can be kind at times. :) It's been one of the best things we've ever done. In fact, one of the best ever marketing ideas came from this survey technique.
Good stuff Daniel.
j